Monday, July 13, 2009

Manic Monday--Marketing Geniuses

Seriously: this is your big pitch to get people to buy your DVD?

Don't push the fact that here's a live-action movie of a classic Marvel hero (which was actually a tiny bit better than its critical reception indicated). Don't push the bonus features or extra footage.

Just say in a Beavis voice "Huh huh huh huh....it's got a girl in it." It's not only sad, it's also crappy marketing. If "Stare All You Want" is the best reason you got, why buy the DVD when I can "stare" at scads of free pictures on the internet?

And she's not even that scantily clad...Pathetic.

"Stare All You Want." Someone actually got paid good money to come up with that...

These ads appeared in assorted marvel comics in 2003.

3 comments:

ShadowWing Tronix said...

Add in the fact that the movie is technically about a blind guy and certain groups must have had a hissy fit.

Sea-of-Green said...

Yeah. What ShadowWing Tronix said. :-)

Maybe the marketing guy was borrowed from the porn industry. Who knows?

Menshevik said...

Or maybe he was on loan from Marvel? After all, the same geniuses whose advance P/R managed to alienate and incense quite a bit of the potential female audience of "Marvel Divas" weeks before the first issue came out also came up with this gem from the July Marvel Previews for ASM #606 and 607:

"Look out Spidey! Hot on the heels of his old girlfriend's trip home, The Black Cat's back (and front!), sexier and more dangerous than ever! The deck is STACKED as the one woman who loves Spider-Man more than Peter Parker is up to some devilish shenanigans...and nothing bugs Spidey more than shenanigans! BRAce yourself for danger, Spidey! It's gonna be...ummm...sexy?"

Now that's what I call boob jokes (written by and presumably intended for boobs, that is).